project overview
Dentek is the leader of oral accessories, but was lost in a sea of sameness. They needed to carve out distinction while showcasing the brand’s innovation. To enhance color vibrancy on shelf, each illustration on the packaging was digitially hand-drawn which allowed for a single-color Pantone print proccess on the packaging versus a CMYK image.
project type
Retouching & Packaging
year
2023
my role
Retoucher
client
Dentek
